The Short Answer Is No!
The Apple privacy changes only affect two things:
The ability to accurately measure open rates (iOS 15)
Open rate tracking has never been 100% accurate. With this update, you may see a lowered open rate, but that doesn’t necessarily mean fewer people are opening their emails. It’s just not being measured as accurately.
More to the point, open rates are not what makes email marketing work. What matters is great content in those emails, and Snappy Kraken has that on lockdown!
Facebook ad targeting (iOS 14.5)
Facebook ads still work, and many companies are using them and getting fantastic results. Of course, the targeting isn’t as good as it was a few years ago. However, it’s worth noting the targeting capabilities on Facebook ads today are still ten times better than the targeting on most other advertising platforms.
Plus, targeting is just one element of what makes Facebook advertisements work. The message is just as, if not more, important.
Like with email, Snappy Kraken’s content makes the difference. Moreover, the content gives Snappy Kraken a significant boost over any competition.
Here’s why:
Privacy changes are the new reality of marketing, for everyone.
When we lose targeting options and the ability to measure open rates accurately, we need to pull other marketing levers to make the difference. Of course, the most significant lever anyone can pull today is putting out better content, copy, and creativity, which is what you get with Snappy Kraken!