The Marketing Mix is your monthly digital marketing digital strategy guide. Follow these best practices, to get the most out of Snappy Kraken.
The Marketing Mix is designed to follow what the most effective marketers do to build their brand, connect with clients, and generate leads.
We understand that you are a financial professional and not a marketer, so every month we provide you with suggestions that are comprehensive and robust so that you can fully leverage Snappy Kraken content.
You can find the Marketing Mix in the Resources section of the platform. Check out our current Marketing Mix.
Topics and Themes
On the second page, you will find the themes and topics we focus on for the month. This will help to create a cohesive and timely feel for your marketing.
The Cold to Gold Framework
On the following page, you’ll see our Cold-to-Gold framework.
If you’re not familiar with the Cold to Gold framework I recommend clicking this link to learn about our proven framework and how it works to grow your business.
Suggested Campaigns for the Month
Next, you’ll notice our suggested campaigns for the month. We want to eliminate decision-making as an obstacle to getting you started sending out content. By sending out the suggested campaigns you can hit all aspects of the Cold to Gold framework to reach your clients and prospects. This really is turn-key marketing.
Playbooks
Every edition of the Marketing Mix comes with a few playbooks as a supplementary suggestion if you're looking for something specific.
Social Media Posts
We know that automation is only the beginning of a robust marketing strategy.
Every month comes with a social media prompt you can personalize on any of your social media accounts as well as days of the month you can post non-financial content.
Event Suggestions
Effective marketers also create opportunities to connect and build personal relationships. Every Marketing Mix will provide you with a few fun or educational suggestions for client events that fit within the theme of the month.
Marketing Calendar
The final page of the Marketing Mix is a sample Marketing Calendar. You can use this editable page to guide what your month of marketing might look like. If this pace doesn’t suit you, that’s okay. You can type in any box and edit it to reflect what you’re actually doing, then print it.
By following the suggestions in the Marketing Mix and calendar, you’ll easily achieve a robust and holistic marketing strategy that will get you noticed, build your credibility, start conversations and deepen your relationships.