How To Set Up and Launch a Campaign

Learn the ins and outs of how to choose a campaign and the steps of launching it.

  1. Select a campaign and add it to your inventory. 
    • Browse the Library in the upper left hand corner of the screen for a campaign of your choosing. Click the campaign thumbnail.
    • Click Personalize. You will be taken directly to the campaign editing screen.
  2. Click Edit on the first box/campaign step. You can make edits or keep as is. When it looks good, click Save.
    • Note: There is an option to disable the step, for example, if you only want 3 emails to go out instead of all 6 included. When editing the step, click the Status: Enabled/Disabled option in the lower left hand corner, then Save.
  3. Repeat for all included steps. A checkmark will appear on the upper right corner of the box/step. The bar at the top of the page shows percentage complete. Once it's reaches 100%, the Launch button appears at the bottom of the page.
  4. Once finished, if applicable, you may submit a copy of the campaign to your compliance team by clicking the Submit for Compliance dropdown menu. There are three options to send. 
  5. Click Launch to schedule the date and time your campaign starts.

 

Whoo hoo! Your campaign is now launched! 🎉

 

You will be automatically redirected to the subscribers page.

  1. All of your contacts are listed here. Toggle their subscription status by clicking on them.
  2. Want to subscribe groups to the campaign? Use the Click Here option in the instruction text.
  3. You may choose to Subscribe or Unsubscribe one by one by hovering over the Grey + to the left of the contact's name.
  4. Contacts can be subscribed at any time. If subscribed after the launch time and date, they will be sent the first email at the top of the hour after subscribing.

 

Check out our Launch It! workshop where we dive into launching specific campaigns featured in our Marketing Mix. Sign up here.

 

Have questions? We have answers! Contact us at support@snappykraken.com