Does the Landing Page Live Forever?
Landing pages are live throughout the duration of the campaign. These typically run for 3-4 weeks and end after the initial run of the promotional elements.
The landing pages stay live because the promotional social media images and emails may still gain engagement for weeks, even months, post-campaign launch.
If the links or images are clicked, we want to ensure prospects and clients can still engage with the campaign. Staying engaged could mean opt-in, reading a newsletter, etc.
The landing pages will only stop being live if and when a user deletes or stops a campaign from being active/running inside their account.
Our best practice is never to delete or stop a campaign.