Nitrogen Lead Gen Frequently Asked Questions
Issues adding your questionnaire link
Your questionnaire links should look like this: https://pro.riskalyze.com/embed/XXXXXXXXXX
If your link does not look like that it will not work.
If your link start with <script> this is a html code and not a link. Please go back into your Nitrogen account and access your questionnaire. The link will be the same as the one displayed in your browser address bar when accessing the questionnaire. To test if its correct, try to past the link into your browser and see if it loads or not.
Does this cost extra?
This is a lead generation campaign available on Snappy Kraken for all members of the Grow plan.
Does a Snappy Kraken client need to have Nitrogen to use this campaign?
Yes. You will have to be a subscriber to Nitrogen too so you can have access to the personalized Lead Generation Questionnaire.
What is the Nitrogen Lead Generation Campaign?
It’s a professionally-created, multi-channel marketing campaign which includes landing pages; promo, follow-up, and confirmation emails, and social media posts etc…that helps advisors get the Nitrogen Risk Number Quiz in front of more prospects and increase the likelihood of opt-ins and quiz completions.
How does the campaign integrate with existing tools?
All that Nitrogen clients will have to do is copy/paste their Lead Generation Questionnaire (LGQ) link ONCE into a single field, and our automated campaign takes care of the rest.
What kind of leads can we expect from this campaign?
They will be warmer and more likely to be people with money to invest since the questions in the Risk Number Questionnaire revolve around comfort and tolerance with investing, investing losses, market uncertainty and doubt, etc…
What Does Nitrogen Do?
Our campaign is interesting because it ties into a third-party service (it’s a partner campaign), so here’s a little bit about what Nitrogen provides, just so you have the context
Part of Nitrogen’s promise: They help advisors offer prospects and clients a way to quantify their capacity for risk.
Traditional ways of doing this via assessments were limited: putting investors in buckets of conservative, aggressive, or moderate. People are more complex than that, and just knowing if you’re “moderate” for instance, doesn’t really give you peace of mind of what your portfolio should look like, and if you’re even doing it right in the first place.
So, Nitrogen solved that by using a detailed framework based on a lot of different variables to help people get a “Risk Number” assigned to them.
Here’s the Risk Number in their words:
“The Risk Number® is an objective, quantitative measurement of an investor's true risk tolerance and the risk in a portfolio.”
You can read more about the Risk Number here.
Why did we create this campaign?
Advisors don’t have an easy, professional, automated way to MARKET the Lead Generation Quiz. They also don’t have an easy way to set up a whole series of promotional and follow-up communications without doing it all manually…or paying someone else to set it up for them.
So, we’ve solved that by writing and designing marketing material that helps show prospects just how much getting their Risk Number can help them!
The Quiz, by itself, doesn’t make a compelling case to take it.
However, with Snappy Kraken, advisors get to guide prospects through a series of small commitments that make them more likely to take the quiz.