There are various versions of what campaign success looks like. Let's dive in to see how it adds up!
How Do I Get Good Open Rates?
- Segment contact lists into different demographics, so that messaging can resonate better with contact's interests.
- Quality contacts are important! Never bought or scraped from places like social media. Hosting webinars or educational events are a great way to connect with people and grow your contact list.
- 👉 More about building lists here.
- Adding video to your marketing can be very beneficial.
- 👉 This blog post explains in depth!
How Do I Know If My Campaign Is Successful?
Analyzing campaign information can help you determine if your goals are being met, thus determining what success looks like to you.
Our Track It! workshop can help you understand how to manage your leads and continue to nurture them so that you can move closer towards your goal of turning prospects into clients.
During the Track It! Workshop we will…
- Review the Dashboard and understand what it can tell us
- Identify interested prospects and clients
- Follow up with form submissions
- Review the Cold to Gold Framework
The Track It workshop can be found in the Resources section in your account, under Workshops. Register here!
Do You Have Any Benchmarks Available For This Type Of Campaign?
Our State Of Digital Marketing 2021 Report includes handy benchmarks.