Personalization Goes a Long Way. That's Why it's an Integral Part of Our Campaigns
We're big on personalized marketing. There's no sound (or sight) people love more than their own name.
This is why we create the majority of our emails, so they greet your subscribers by name.
We make this happen so that you don't personally have to customize each individual email with the names of each recipient. Can you imagine doing that for 1,000 people? Yikes.
When you go in to edit/customize an email, you may have noticed a bit of text that looks like this [CONTACT_FIRST_NAME].
Once you launch and send out your email(s), our system sees that text (the [CONTACT_FIRST_NAME] portion) and replaces it with the first name of whoever receives the email.
So, if you send this to 10, 20, or 2,000 people, each email will be personalized with the name of the person receiving it.
No extra work is needed!