Best Practices for Sharing Content on Instagram
While Snappy Kraken does not have a direct integration to Instagram, you are welcome to manually share your Snappy Kraken content there as long as you link back to a Snappy Kraken landing page. You can learn more about our guidelines on repurposing content here.
Although Instagram restricts direct linking in regular posts, there are still effective ways to share links and direct traffic to your Snappy Kraken landing pages.
Here are some ideas to get you started:
1. Optimize Your Instagram Bio:The bio section of your Instagram profile is the perfect place for sharing clickable links. Do this by including a strong call-to-action with a link to a lead generation opt-in page or newsletter landing page. Even though you cannot add a link in your Instagram posts directly, you can still post a compelling offer and direct traffic to click the link in your bio to drive traffic to your landing page.
2. Leverage Instagram Stories:
You can share a graphic and/or a text excerpt from one of your Snappy Kraken campaigns in an Instagram Story. The Stories component of Instagram has a sticker tool where you can add a link. Please see Instagram’s documentation for more information.
3. Utilize “Link In Profile” Services:
Several third-party services offer “Link in Profile” solutions. These services provide you with a personalized landing page that can host multiple links. By adding the link to your “Link in Profile” page in your Instagram bio, you can direct followers to a comprehensive collection of relevant links, such as your latest blog post, specific landing pages from your Snappy Kraken campaigns, and your website.
Please note: While we encourage your creative use of our content in your other marketing, our support team is not able to assist with content uses outside of the platform or with our direct integrations.