Attempting to Promote Your Business Would Be Distracting to the Topic and Is Not the Place for Branded Business Elements
The purpose of utilizing your brand's color palette is to increase awareness and recognition of your business by helping the client, over time, associate those colors with you and your business. It is essentially a method used to promote yourself and your company.
Our campaigns are designed to connect with your audience's emotions and bring you into the conversations they're having with themselves right now. We are essentially promoting awareness of specific topics that are relevant and important to your clients, their hopes, fears, dreams, and the problems they're having right now. Attempting to promote your business would distract the topic and is not the place for branded business elements.
For example, a campaign centered around divorce would not have the same emotional impact if we were to force brand colors into the campaign. The use of color with any subject matter impacts the way someone feels and how they will interact with the material. That's why colors are carefully chosen to elicit a moving response that will make them want to engage with your office. Your website, brochures, and in-house collaterals should be cohesive.
Once a client is engaged, then it is the time to promote yourself and your business. This is where the use of your brand colors are used to evoke the correct response: relief, satisfaction, and gratitude that you are there to help them. Now your business is related to the right kind of emotions!
Fresh colors also help your marketing stand out in a crowded field. If a prospect visits your Facebook page and every post is in your brand colors, how likely are they to see the message that resonates with them? When one of your boosted posts pops up in their feed, how likely is it to stand out to them? Or will they scroll right by?
The design of each campaign is cohesive across promotional elements, landing pages, and the lead magnet. This is so that a prospect or client has a unified experience across their entire journey through the campaign.