While most folks have a target age in mind for retirement, sometimes external factors can prompt us to consider retiring earlier. And often, we don’t have much time to make the decision. This may be the result of layoffs or buyout packages, a change in life circumstances, or even simply a desire for change.
With this lead generation campaign, you can help prospects tackle unexpected retirement decisions and position yourself as a source of reassurance, advice, and necessary help.
Title: Early Retirement Time Bomb
Type: Lead Generation Campaign
Description: This campaign nurtures existing prospects with a compelling decision-making tool designed to open the door to future conversations about early retirement. It highlights the dangers of making the wrong retirement decisions or waiting too late to adjust a retirement timeline, while emphasizing your ability to help them make the right choices.
Target Audience: High-net-worth pre-retirees who may be considering early retirement.
Primary Outcome/Action: Email opt-in by downloading lead magnet.
Secondary Outcome/Actions: Asking a question, requesting an appointment, sharing, forwarding email, etc.
Running Time: 4 weeks.
Want to reach even more pre-retirement prospects? Consider boosting this campaign with our optional digital advertising add-on. You can get your message in front of new prospects in your target market.
Interested in seeing how one of our Lead Generation campaigns is made? Check out this episode of Behind the Campaign.
To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.