Most parents want the best for their children, and often that includes a college education. But even high-net-worth parents can struggle with planning for college expenses, especially if they’re also saving for their own retirement or assisting their own parents as well.
Give this target market a compelling decision-making tool that opens the door to conversations about college planning: Propel Your Child Toward Boundless Opportunities: 3 Strategies to Start Right Now.
Featuring 32 “must-ask” questions, this guide provides 3 strategies that parents can implement right away to plan for their child’s future — no matter when they start saving.
Title: Propel Your Child Toward Boundless Opportunities: 3 Strategies to Start Right Now
Type: Lead Generation Campaign
Description: This campaign nurtures existing prospects by encouraging parents to make the right college savings decisions, highlighting the dangers of making the wrong decisions or waiting too long, and emphasizing your ability to help them make wise choices.
Target Audience: HNW parents.
Primary Outcome/Action: Email opt-in by downloading lead magnet.
Secondary Outcome/Actions: Asking a question, requesting an appointment, sharing, forwarding email, etc.
Running Time: 4 weeks.
While it may seem that HNW clients are more likely to start planning early for college, we’ve found that’s not always the case. Take this opportunity to remind them that if they haven’t already started setting aside funds, the best time to start is now.
Interested in seeing how one of our Lead Generation campaigns is made? Check out this episode of Behind the Campaign.
To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.