Spikes happen…in football, in the use of retro fashions, and on unsuspecting punch bowls. Those are pretty clear-cut.
But what about when a spike in inflation happens? What does it mean?
Recent economic data is showing a surprising spike in inflation from the last month.
This timely email approaches the subject from a couple different angles and is meant to address concerns your audience might have about the recent data.
Title: Inflation Worries
Type: Single-Topic Email
Description: Share your perspective on inflation with clients and prospects.
Target Audience: Clients & Prospects
Primary Outcome/Action: Assuage concerns related to inflation and start a conversation with prospects and clients about how they might be affected.
Running Time: Single email
Timely emails present an easy, low-stakes way to maintain a relationship with your list of prospects and clients.
They make a difference!
Here are some of our favorite client and prospect responses that members have forwarded to us:
“You’re the only person I know making actual educated sense when you say something.”
“You certainly have writing talent, as well as expertise in finances and keeping up with financial events.”
“I always love your e-mails. It’s a scary time right now, but you have reassured me (and I hope all your other investors) that it will be OK…Keep up the good work.”
Check out more feedback and comments from advisers here.