Our newest campaign type, the Traffic Generation campaign, is designed to be the very first piece of a larger overall campaign. Use it at the beginning of your marketing funnel to create awareness and drive traffic to a landing page that delivers valuable information to your prospects — with no strings attached.
Its value is in driving clicks, getting you noticed, and building your credibility.
Traffic Generation campaigns set the stage for more valuable content to follow as the prospect moves further along the marketing funnel. Once you’ve caught your prospects’ attention, continue engaging them with Lead Generation, Engagement, and/or Personal Connection Video campaigns on a related topic. We’ve designed the campaigns to work together as part of a complete marketing strategy.
This campaign answers one key question for your prospects: How do I make sure I’m doing what I need to do to take advantage of current tax laws? With a new administration in the White House, many prospects are questioning when the recent tax cuts might expire. Help ease their worries with three time-sensitive strategies that will help them make the most of the existing laws while they can.
More about this campaign:
Title: Tax Opportunities
Type: Traffic Generation (new!)
Description: This campaign is designed to generate traffic and build an audience by answering a burning question — how to take advantage of current tax laws before they vanish — without asking the prospect for anything in return.
Timeframe for Use: All of 2021, and possibly into 2022 if tax laws don’t change.
Target Audience: High-net-worth investors and taxpayers.
Trigger: A prospect clicks through to the article from an email, social post, or ad.
Primary Outcome/Action: Read the article.
Secondary Outcome/Actions: Contact the adviser with questions or comments.
Running Time: 4 weeks.
Suggested Campaign Sequence:
At Snappy Kraken, we’re constantly looking for new ways to evolve our campaigns and provide our members with a complete, innovative marketing strategy. With this new campaign type, members can engage prospects even earlier in the marketing funnel. Want to learn more about the funnel and how Snappy Kraken fits? Watch this video to find out how we help advisers move prospects from “Cold” to “Gold.”
To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.