Folks retiring today are facing turbulent times.
Between the global pandemic and presidential elections, it can feel like markets can shift on a dime.
That uncertainty breeds fear.
And that fear leaves prospects looking for guidance.
Our new Lead Generation Campaign, Retirement Income Teeter-Totter, helps put prospects’ minds at ease while positioning the financial adviser as the expert they need.
Learn more about the psychology and design that went into Retirement Income Teeter-Totter from our latest episode of Behind the Campaign right here.
Title: Retirement Income Teeter-Totter
Type: Lead Generation Campaign
Description: Nurture existing prospects by highlighting the dangers of leaving retirement income at risk of market vagaries or waiting too late to enroll; and emphasizing your ability to help them make the right choices. The lead magnet is designed to be “precisely vague” by providing good advice, but opening a loop with critical questions in the conclusion that the prospect must work with you to resolve.
Target Audience: HNW investors within 5 years before or in retirement.
Primary Outcome/Action: Email opt-in by downloading lead magnet.
Secondary Outcome/Actions: Asking a question, requesting an appointment, sharing, forwarding email, etc.
Running Time: 4 weeks.
To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.