Content creation is hard. And time-consuming. And expensive.
In fact, 77% of brands take more than a week to create a single email. And our production team invests at least 80 hours and thousands of dollars into creating a single campaign. The good news is you don’t need to sink 80 hours a week into your marketing. You have access to thousands of pieces of top-notch data-backed marketing content specifically designed to generate leads and get clients for financial advisers.
You have the content; why waste it?
If you take a one-and-done approach to content, you're not making the most out of your Snappy Kraken investment. You can take any campaign in our library and turn it into an Instagram post, an email signature, a blog post, or even a vehicle wrap—and get maximum ROI.
As of 2018, 57% of financial advisers agreed that their target audience is on Instagram, and another 50% said that Instagram was getting results.
Just because we don't specifically create content for Instagram doesn't mean you can't use our other posts there. Our library has copy and images for thousands of organic and paid tweets, LinkedIn posts, and Facebook posts that you can repurpose for your Instagram account.
“We have seen that our base of Instagram followers continues to grow.”
Repurpose Snappy Kraken content on Instagram in four easy steps:
One of our members (who inspired this content repurposing idea) told us that they’ve loved repurposing Snappy Kraken content for Instagram, and they’re seeing results. “We have seen that our base of Instagram followers continues to grow,” he said. “It's nice to be able to still leverage the existing Snappy Kraken campaigns and adapt them for [Instagram].”
Email signatures have an average click-through rate of 0.5% to 3%. So why not use your email signature to link out to something that adds value and captures contact information?
As a Snappy Kraken member, you have access to lead generation campaigns that come with downloadable PDF guides.
You can use those downloadable guides to inspire an email signature that your target audience will want to click on, just like one of our members did.
There are two ways you can add a clickable photo to your email signature. You can use WiseStamp, a tool specifically created for email signatures, or add it in manually through Gmail:
Blog posts are a great way to share what you know with your prospects and clients. You can answer your clients’ questions and address their concerns through long-form blog posts complete with sources, images, and quotes—something you can't do on social media.
But writing blog posts takes a lot of time, research, and brainpower. The average blog post takes over four hours to write, but a good blog post that converts will take twice that time. With our content library, though, you can cut down blog writing time to a couple of minutes.
One of our members cracked the code and tested repurposing our campaign topics and landing page content into blog posts:
Always aim to create helpful content on your blog—whether you write about finance or a finance-adjacent topic.
While most of our marketing tactics are online, nothing is stopping you from using our content in offline marketing strategies. In fact, one member turned one of our lead-generation landing pages into a QR code that they wrapped around the tailgate of their truck.
It was effective because most people now know what a QR code is—45% of all consumers in the U.S. have scanned marketing-related QR codes. People passing our member’s truck saw a QR code about financial planning, and those who needed financial services whipped out their phones and scanned.
Apart from a vehicle wrap, you can also turn your QR code into a laptop sticker or use it to design some personalized gifts for your existing clients—like tumblers, bookmarks, etc.
Create your own QR code design for your offline marketing efforts:
Don’t limit yourself to those three ideas. QR codes are versatile, so experiment with using them in even more offline marketing swag.
Almost no other automated growth program has as much research and marketing experience as we do. Every year, we publish our State of Digital Marketing report that contains over a million data points from real financial adviser campaigns that we published all across the United States.
We use those same data points to create financial adviser content that generates leads, converts prospects, and builds customer loyalty.
Book a demo today to get a glimpse into the content library of your dreams.