A lot can change in 25 to 30 years, including retirement.
In fact, whether you or your kids retire by 2050, the future of retirement could look quite different from retired life today.
Why?
Longer life spans, climate change, and technology will shake things up in big ways, altering when, how, and where folks retire. And those changes could make retirement better, longer, and more complicated in the future.
So, how will retirement be different by 2050?
This month's Visual Insights Newsletter will answer that question, sharing 6 to 8 ways retirement is expected to evolve over the next three decades. Highlighting changes in retirement age, income, health care, and location in the future.
This campaign will also share some fun lifestyle trends related to food, transportation, and travel for retirees of 2050.
The key message will center on planning ahead, staying flexible, and adapting to evolving circumstances. Acknowledging that things can change unexpectedly and that no one can ever fully predict the future.
The VIN will position the financial professional as a confidant, coach, and counselor, who can help folks plan for their retirement years and make financial choices that empower them to live their best life in retirement.
Target audience: HNW clients and some prospects
Trigger: Thinking or dreaming about retirement, actively planning for retirement, curiosity about the future, current retirees interested in how retirement may be different for the next generation
Adviser use case: Have an email list or social media presence
Primary campaign outcome/action: View the landing page
Secondary campaign outcome/actions: Replying to an email, forwarding an email
Key phrases: Future of retirement, retirement in 2050, retirement in the future, millennial retirement