FMG Suite helped define the early era of digital marketing for advisors — but Snappy Kraken has redefined it. By combining AI-powered automation (Smart Growth Suite), deep CRM integration, and pre-built compliant content and campaigns, Snappy Kraken gives advisors a complete growth platform that delivers both scale and authenticity.
For years, advisors relied on template-based email and website platforms to stay visible online. They were useful for basic digital presence — but today’s growth-minded firms need more.
In 2026, marketing automation for financial advisors is no longer about sending emails or posting content. It’s about connecting marketing, data, and AI so every interaction feels personal, compliant, and measurable.
That’s where Snappy Kraken leads — and where FMG Suite still reflects a legacy model.
FMG Suite built its reputation as a content management and website provider for financial advisors. It offered a large library of articles and emails that firms could publish under their brand. While it helped many advisors get online, its core framework was designed for a time when marketing was largely manual.
Today, advisors face new challenges:
FMG Suite has added features over time but still relies on a content-distribution model — not a connected, data-driven growth platform.
In short: FMG helps advisors look active online; Snappy Kraken helps them grow smarter.
Snappy Kraken began as a pioneer in advisor content marketing, but its DNA has always been automation. Over the past 24 months, it has evolved into a fully integrated marketing automation platform that supports both enterprise firms and individual advisors — delivering automation, analytics, and AI in one connected system.
At the core of the platform are two powerful components:
1. The Marketing Automation Platform — a centralized engine that connects CRM data, behavioral triggers, and segmentation logic to automate personalized client journeys. It powers lead capture, dynamic segmentation, campaign orchestration, and real-time performance insights.
2. The Content & Campaigns Module — a robust library of pre-built, compliant marketing campaigns and content assets, including coordinated emails, landing pages, and social posts. Each campaign is designed for financial professionals, aligning with their voice, compliance needs, and growth goals.
Clients get a monthly Marketing Mix and training on how to execute timely campaigns.
Smart Growth Suite, which works as a layer that connects and enhances the end to end solution. It unifies automation, content, CRM data, and analytics — giving advisors and firms a single system to plan, launch, and measure every marketing effort.
This architecture makes Snappy Kraken unique: advisors can use the modules independently or together under the Smart Growth Suite layer, gaining flexibility, scalability, and complete visibility into their marketing performance.
It brings together three critical layers of modern advisor marketing:
1. AI-Powered AutomationThis is why Snappy Kraken is considered the modern successor to legacy tools like FMG Suite — and why it was ranked #1 in Digital Marketing, Websites, and Integrations in the 2025 Kitces Report.
|
Capability |
Snappy Kraken (Smart Growth Suite) |
FMG Suite |
|
Core Focus |
Marketing automation & growth system |
Content management & distribution |
|
AI & Automation |
Behavior-based journeys, AI content optimization & segmentation |
Basic scheduling and email sending |
|
CRM Integration |
Real-time, bi-directional sync with major CRMs |
Limited sync or manual data entry |
|
Content & Campaigns |
Pre-built compliant campaigns with emails, pages, and sequenced messaging |
Static content library for manual sending |
|
Analytics & ROI |
End-to-end visibility into pipeline and AUM growth |
Opens & clicks only (vanity metrics) |
|
Compliance |
FINRA/SEC review workflows and auto-archiving |
Manual review processes vary by firm |
|
Ease of Use |
Built for advisors with limited time or marketing resources |
Requires manual setup and frequent editing |
|
Innovation Pace |
Constant feature releases & AI roadmap |
Incremental updates to existing tools |
Verdict:
FMG Suite offers familiarity; Snappy Kraken delivers future-readiness. Advisors seeking a true growth system — not just a content library — choose Snappy Kraken.
To understand Snappy Kraken’s unique position in the market, it’s useful to compare it beyond advisor-specific tools.
Snappy Kraken vs HubSpot
HubSpot is a powerful marketing automation tool — but it’s generic. For advisors, that means extensive setup, custom compliance processes, and content creation from scratch.
Snappy Kraken matches HubSpot in technology (integrations, AI, automation) but goes further by providing:
Snappy Kraken vs Mailchimp
Mailchimp remains a strong email tool — but it’s stand-alone and manual. Snappy Kraken goes beyond sending emails; it automates the entire client journey, from lead capture to referral. It connects email to landing pages, content to CRM, and marketing to business growth.
Advisors moving from FMG Suite and generic marketing tools report:
The result: Smarter growth that feels personal — and a platform that keeps up with the industry’s evolution. To learn more about our special promotions, book a demo.
Snappy Kraken’s Smart Growth Suite is more than marketing automation software — it’s a complete advisor growth system. By combining AI, automation, and pre-built campaigns, it bridges the gap between generic marketing tools and compliance-friendly advisor needs.
With the Smart Growth Suite, advisors can:
Want the full breakdown? Download our Modern Growth Stack Guide.
FMG Suite pioneered content delivery for advisors — but the future belongs to platforms that integrate content, automation, AI, and analytics into one cohesive system.
Snappy Kraken embodies that future.It’s not just keeping up with marketing technology — it’s reshaping it for financial advisors who want to grow smarter, faster, and more authentically.
That’s what makes Snappy Kraken the modern alternative to legacy marketing tools — and the growth engine advisors have been waiting for.