---
title: [NEW] Worried About Buying at the Top? - Timely Email
description: Help clients overcome fear of investing at market highs with this timely email. Reinforce long-term investing principles, build trust with data-driven insights, and position advisors as steady guides through market uncertainty.
---

[Financial Advisor Marketing Strategies | Snappy Kraken ](https://snappykraken.com/blog)

# [[NEW] Worried About Buying at the Top? - Timely Email](https://snappykraken.com/blog/new-worried-about-buying-at-the-top-timely-email)

 Written by [Snappy Kraken](https://snappykraken.com/blog/author/snappy-kraken) | Jul 3, 2025 4:36:10 PM

This timely email helps advisors calm investor nerves about putting money to work when the market is at all-time highs.

The message reinforces long-term investing principles, reminds readers that all-time highs are common, and invites clients and prospects into a thoughtful, reassuring conversation.

**Key Marketing Takeaways: **

- **Builds credibility through data:** Uses historical performance figures to back up key points without overwhelming the reader.
- **Reframes fear into logic:** Challenges the emotional bias of market timing with relatable analogies that stick.
- **Strengthens the advisor-client bond:** Ends with a personal invitation to talk, reinforcing that the advisor is a guide.
- **Deepens relationships:** Reminds clients and prospects they don’t have to navigate financial decisions alone.
- **Positions the advisor as calm in the chaos:** When others are reacting, this message helps the advisor lead with reason and poise.

**Content Takeaways: **

- **All-time highs aren’t rare:** Since 1950, there have been over 1,250 market highs—about 16 per year.
- **Returns after highs hold up:** Even when investing at a high, long-term returns have remained strong and only slightly below average.
- **Market drops after highs are uncommon:** Only 9% of the time did the market drop 10%+ in the year following an all-time high.
- **Long-term outlooks win:** Over 10 years, the market has not ended more than 10% down after a record high.
- **Fear can be more costly than action:** Sitting on the sidelines while the market climbs may do more harm than good.

The message? Stay invested, stay informed, and don’t try to time the market.

**What is a Timely Email? **

Timely Emails help you deepen the relationship with clients and prospects. These emails are written in a warm, conversational tone. They focus on recent events and are meant to highlight investor behavior and long-term thinking. It's like a personal chat, but through email. For maximum impact and relevance, send these within two weeks of the release date.

## **About This Email**

**Title**: Worried About Buying at the Top?

**Type**: Single-Topic Email/Timely Emails

**Description**: Use this simple email to offer clients and prospects your perspective on long-term thinking when markets hit all-time highs

**Target Audience**: Clients, investors, pre-retirees, prospects, and retirees

**Primary Outcome/Action**: Address concerns as they arise and show your leads and clients that you’ve got their back and that you’re ready to take them through thick and thin

**Running Time: **Single email

[View full post](https://snappykraken.com/blog/new-worried-about-buying-at-the-top-timely-email)

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