[NEW] Recession Investing – Lead Generation Campaign

Attract fresh prospects by offering a compelling downloadable tool through a campaign that includes a lead-capture landing page, prospecting emails, social media posts, and optional Facebook ads. Consider personalizing the download follow-up emails to engage with prospects.

Do you want to connect with investors worried about the effects of a recession on their portfolio? This campaign is for you.

A recession is looking likely and some investors are starting to panic. 

Cut through the noise and attract fresh prospects with a campaign that offers a free guide: 

Recession Coming? 3 Steps to Escape Portfolio Panic (+ 2 Ugly Mistakes to Avoid at All Costs).

Nurture existing prospects by highlighting why they mustn’t panic amid the volatility - emphasizing your ability to help them make the right choices. The lead magnet is designed to be “precisely vague” by providing good advice, but opening a loop with critical questions in the conclusion that the prospect must work with you to resolve. 

Drive traffic to your offer with prospecting emails, social media posts, and optional Facebook ads. The campaign copy builds urgency by encouraging investors to be prepared for a recession and to avoid panic at all costs. 

We help you continue the conversation with prospects, bringing them deeper into the awareness funnel, with follow-up emails that position you as the right source for help and offer a free appointment to discuss their retirement questions. Prospects who have immediate needs are encouraged to request an appointment with you, bringing these digital prospects right into your office.

The campaign publishes content over 4 weeks.

The campaign delivers the following:

• 3 broadcast emails promoting the value of the free guide
• 12 social media posts that automatically post to your social media accounts over 4 weeks
• 1 landing page offering the free guide while capturing a prospect’s name & email address
• 1 opt-in confirmation email
• 2 opt-in follow-up emails
• 1 confirmation page where motivated leads can request a free chat with you
• 1 appointment confirmation page that points leads to your website
• 1 appointment confirmation email
• Website Widget

Campaign type: Lead-generation

Campaign description w/ outcome: Download the guide

Target audience: Prospects

Primary campaign outcome/action: Email opt-in by downloading lead magnet.

Secondary campaign outcome/actions: Continue the conversation with prospects, bringing them deeper into the awareness funnel, with follow-up emails that position you as the right source for help and offering a free appointment to discuss their retirement questions.