[NEW] Lead Generation Campaign - Investing With Volatility

Attract fresh prospects by offering a compelling tool through a campaign that includes a lead-capture landing page, prospecting emails, social media posts, and optional Facebook ads.

Connect with investors who are worried about market volatility 

There are significant (and interesting) opportunities hiding inside every market wave. 

Unfortunately, many investors panic when the market starts to fluctuate, and that’s when they can lose a lot of money. 

Cut through the noise and attract fresh prospects with a campaign that offers a free guide titled:

Market Crashes and Sudden Swells: 3 Ways to Surf the Waves And Not Drown.

Inside, they’ll discover:

• How to turn panic into excitement when the markets drop
• When “do nothing” is the best strategy and when it becomes dangerous
• How to harness hidden opportunities AND find comfort - at the same time

This campaign will nurture prospects by making them feel much more confident navigating market crashes and “swells”, which will build your trust and authority. 

The lead magnet is designed to be “precisely vague”. It provides good advice but asks critical questions in the conclusion that the prospect must work with you to resolve.

Drive traffic to your offer with prospecting emails, social media posts, and optional Facebook ads. 

We help you continue the conversation with prospects by bringing them deeper into the awareness funnel. 

Follow-up emails position you as the right source for help and offer a free appointment to discuss their investment questions. 

Prospects who have immediate needs are encouraged to request an appointment with you, bringing these digital prospects right into your office.

The campaign publishes content over 4 weeks.

Use this campaign if you offer investment management services and are comfortable talking about strategies for volatile markets and downturns

The campaign delivers the following:

• 3 broadcast emails promoting the value of the free guide
• 12 social media posts that automatically post to your social media accounts over 4 weeks
• 1 landing page offering the free guide while capturing a prospect’s name & email address
• 1 opt-in confirmation email
• 2 opt-in follow-up emails
• 1 confirmation page where motivated leads can request a free chat with you
• 1 appointment confirmation page that points leads to your website
• 1 appointment confirmation email
• Website Widget

Campaign Title:Investing With Volatility

Campaign type: Lead Generation

Campaign description w/ outcome: Attract fresh prospects by offering a compelling tool through a campaign that includes a lead-capture landing page, prospecting emails, social media posts, and optional Facebook ads.

Target audience: Prospects, HNW prospects

Primary campaign outcome/action: Email opt-in by downloading lead magnet, viewing the page...)

Secondary campaign outcome/actions: asking a question, requesting an appointment, sharing, forwarding email, etc.

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