Steal My Strategy - Episode 6 Carl Richards | Snappy Kraken

The KISS method (Keep It Simple Stupid) is used and often celebrated across industries.

Your audience cares about what your product or service can do for them and how it can change their lives.

The simpler the explanation, and the faster they can grasp it, the better. 

Carl Richards is a Certified Financial Planner™, creator of the “Sketch Guy” column, appearing weekly in The New York Times since 2010, author of “The Behavior Gap.”

Carl is widely known for simplifying the complex subject of finance by creating easy-to-understand sketches.

In this episode, we chat about how to navigate emotional situations productively, eliminating distractions that leave audiences empty, and how elegant simplicity can change not only your life but the life of your clients.

We Explore:

• What the best training in the financial industry doesn’t prepare you for.  The answer may surprise you.
• How to simplify your message with custom illustrations.  Good news, you don’t need to have an art degree to do it.
• The one presentation format that you should STOP right now.  We’ve all fallen victim to it.
• The 2-word phrase that breaks client trust and the 2-word phrase that solidifies it.
• Why having a “diagnosis before you prescribe” mentality will take your client relationship to the next level.
• How to reignite, and ultimately keep, the spark of innovation alive.
• The exercise you can do right now, that will determine if you’re differentiating yourself from your competition.  Not just in your community but nationally.
• And the one strategy Carl wants you to steal that increases happiness personally and professionally.

Links to check out:

• Behaviorgap.com
• thesocietyofadvice.com
• Articles in the NY Times
• Kitces & Carl Ep. 35: Favorite Questions To Ask A Prospective Client To Build Trust
• Behavior Gap Radio

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