WE SHOULD INTRODUCE OURSELVES

ROBERT SOFIA

Chief Executive Officer & Founder

As founder, Chairman, and CEO, Robert oversees Snappy Kraken’s overall strategic direction.

During the past decade, Robert has supported thousands of companies across the spectrum of financial services including solo advisers, ensembles, family offices, broker dealers, custodians, TAMPs, insurance companies, and others.

“I believe in putting people ahead of profits, obsessing over details, taking risks, working hard, and giving back.”

Robert lives on Florida’s east coast with his wife of 19 years and their son. He loves coastal living and everything that goes along with it. His hobbies include boating, biking, cooking, and volunteering in the local community.

ANGEL GONZALEZ

Chief Marketing Officer & Founder

Angel D. Gonzalez is one of three founders and currently serves as Chief Marketing Officer for Snappy Kraken, overseeing the company’s brand, voice and content strategy. His big focus is in copywriting, marketing strategy, content creation, and product development. Angel spends a big part of his days connecting the different pieces of marketing campaigns and collaborating with his team.

“Our team is more like a rock band. We play our individual instruments, and we play well together. There are a couple huge benefits to thinking this way: First, it keeps our ego in check so we can collaborate easily and create something bigger than any of us could do on our own. And it reminds us that we have an obligation to inspire an audience and include them in the fun.”

Prior to founding Snappy Kraken with Robert and Brad, Angel was co-owner and founder of a digital agency which provided small businesses with website redesigns and marketing strategy. Along the way, Angel has served as a digital marketer and Director of Marketing for a financial marketing company.

“Marketing isn’t about one-off attempts at getting attention. You have to think in campaigns. You have to sweat upfront and be deliberate about all of the moving parts. But who has the time for that, especially if you’re running your own practice or serving clients? That’s why we built Snappy Kraken.”

Angel is practically a nomad. He resides mostly in Airbnb rentals near good food and large bodies of water. He loves techie gadgets, music, and movies…but he’s an obsessive freak when it comes to books.

PATRICE HOWARD

Chief Creative Officer

Patrice Kelly serves as Chief Creative Officer for Snappy Kraken, providing creative direction and graphic design for the company and clients. Anything that needs to be presented visually to the world goes through Patrice’s lens. She navigates a diverse range of styles–from clean and sophisticated, to trendy and edgy–yet she manages to produce a body of work that is unmistakable. Her work earned her an American Graphic Design Award in 2015.

“Everything about us at Snappy Kraken is so different. The best thing about the team we have is that there are no egos. We all respect each other’s talents and contributions. I can’t emphasize how important it is for me to be in an environment that supports me and enables me to create the best work I can produce.”

She graduated from The Art Institute of Charlotte with her Associate of Applied Science degree in Graphic Design. Patrice has over 12 years of experience in marketing, graphic design and interactive creative direction. She’s served in numerous corporate roles ranging from Art Director of a successful statewide publication to Web Designer at an interactive agency and Creative Director for a marketing firm. She has also worked extensively in the freelance market, helping many small businesses, startups and individuals with branding, and event and marketing design.

“Your message can be clear, it can be powerful, and it can even be great, but if it is not wrapped around something visual with a high impact, you lose your connection and effectiveness with your clients. As a designer, you have to mold yourself to every project you work on. You have to exude the same passion and commitment to modern, clean designs as you do to trendy and hip ones. I pride myself in staying fluid, adapting to new styles and being able to easily cross over those lines to produce quality designs in a wide range of styles and disciplines. I love helping clients define their own style and approach to business. I love what I do.”

Patrice lives in North Carolina with her three children, whom she adores, ranging in ages from 4 to 13. Patrice has a hearty appetite for life, loves to be active and work out, plays numerous instruments and enjoys cooking. She stays true to her nature by adding a creative twist to everything she does, and carries this forward with her own family.