In this episode of Steal My Strategy:

Irresistible brands empower people.

This extends beyond consumers of the brand, but to employees too.

When you genuinely provide support and value to enrich the lives of your audience, that’s when you become irresistible.

Ekaterina Walter is a business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling.

She’s a marketer at heart and a massive advocate for authentic, meaningful connections, whether it’s with your ideal audience or business relationships.

In this episode, we chat about how storytelling isn’t just for marketers anymore, aligning brand advocacy authentically, and why a true connection is the best way to navigate the digital space.

Subscribe on Apple Podcasts, Spotify, Google Podcasts, Amazon Music and Audible, or wherever you get your podcasts.

We Explore:

• What it means to be an “intrepreneur” and how it pushes the limits for innovation.
• How brand storytelling has evolved and its impact on every aspect of the customer experience.
• The authentic approach to “taking a stand” that empowers your brand.
• What it means to take your brand from “fixed” to “fluid” and what you can do to keep it that way.
• The 2 story types that connect with people in a more meaningful, emotional way.
• How the “tell don’t sell” approach connects deeper with not only your audience but your employees.
• And the one strategy Ekaterina wants you to steal right now, to establish a stronger, emotional connection with your audience.

Links to Check Out

• Ekaterina’s YouTube Channel
• Connect on Twitter 
• Forbes Articles
• Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg By Ekaterina Walter
• The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds By Ekaterina Walter & Jessica Gioglio
• The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand By Ekaterina Walter & Jessica Gioglio

Don’t miss your chance to see Ekaterina speak live at the Jolt! Conference May 4-6th, 2022.