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How To Be Successful At Video Marketing For Advisers

Making videos isn’t complicated, time-consuming, or expensive—but we don’t blame you if you think it is. In fact, 66% of marketers agree that video takes too much time.

No matter how camera-shy you are, though, you need to add video to your marketing strategy. Sixty-eight percent of marketers who use video note a better return on investment (ROI) compared to Google Ads. While we know most financial advisers are hesitant to use video marketing, we (and a lot of other marketers) have found that videos are actually pretty easy to create and do wonders for your marketing.

Video Marketing For Advisors

Videos work because they add a personal, human touch other marketing mediums lack, which helps you build stronger relationships with your prospects and clients. Continue reading How To Be Successful At Video Marketing For Advisers

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Financial Adviser Video Marketing

2021 is that you?

As we embrace the new year, let’s give a shoutout to how much weight video pulled this past year.

We’ve seen increases of video creation (and consumption) in marketing, client engagement, and many more facets of day-to-day life.

The demand for video keeps growing. Whether you want to get your groove back or continue to level up, these 4 articles will keep you motivated.
Continue reading Financial Adviser Video Marketing

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Moving Prospects from “Cold to Gold”

There are 2 big categories when it comes to getting marketing done:

  • You have the exhausting way
  • You have the deliberate way

We get it!

Nobody wants to do it the exhausting way. It just happens.

You’ve got a lot going on: regular business operations, serving clients, and…just life in general.

Between everything that needs your attention, it can be easy for marketing to take a backseat…

…until the pressure comes on to “pick up marketing again.”

That’s when it happens–the random acts of marketing.

The spray and pray marketing.

In other words, the exhausting way.

It’s not a fun cycle.

It definitely soaks up a lot of time. And it can eat up a lot of money.

Even with all the grit and determination, you may not even experience the results you hoped for.

If this sounds like you, check out the presentation below. Continue reading Moving Prospects from “Cold to Gold”

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Building a Top-Performing Campaign from Scratch

What’s the secret to making high-value, automated marketing campaigns that get results for financial advisers?

Well, there’s no hack or tool or magic to it.

As cliché as it might sound, it comes down to hard, quality work from an experienced team who knows what they’re doing.

Check out the time-lapse video below where we show you each stage of the process for building out an automated marketing campaign.

At Snappy Kraken, we’re open about the marketing strategies we use to help advisers make meaningful connections that drive business.

If you’d like to learn more about our strategies (and how you can use them for yourself), check out the first episode of our “Behind the Campaign” series.

Watch the time-lapse video for one of our top-performing campaigns below. Continue reading Building a Top-Performing Campaign from Scratch

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How to Use Video to Be Magnetic to Prospects and Clients

Video is everywhere you look online.

And being fluent in video is now a requirement for advisers who want to attract more and connect better with prospects and clients.

We were recently joined by our friends from FiComm Partners, Megan Carpenter and Candice Carlton.

We couldn’t think of anyone better to discuss video than FiComm Partners; their Video-First Advisor Education earned them a nomination by the 2020 Industry Awards under the category of Industry Disruptors.

Whether you want to level-up with video, or you’re looking to just START already, you’ll find awesome tips and motivation in the presentation below. Continue reading How to Use Video to Be Magnetic to Prospects and Clients

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5 Easy Video Editing Tools to Help You Add Extra “Wow”

Let’s make this quick.

For the past decade, it seems like dozens of companies have published an article that says “Why this year is the age of video.”

We get it.

You get it.

Video is important for financial advisers.

Let’s help you leverage video’s power to impact your marketing strategy.

This post is all about video editing tools.

Not an expert in video editing? No problem. Don’t let that keep you from getting started.

If it’s between sharing NOTHING, and just firing up your phone to send out SOMETHING helpful to your prospects and clients…have a bias for action.

Technical video skills aren’t required to get going.

If you’re trying to do it yourself, then the right tools and skills are useful in helping you get better.

Here are 5 free (and inexpensive) video editing tools to produce better videos. Continue reading 5 Easy Video Editing Tools to Help You Add Extra “Wow”

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All Stressed Up and Nowhere to Go With Special Guest: Dr. Jack Singer

We recently interviewed nationally-renowned professional speaker, author and organizational psychologist Dr. Jack Singer on How to Build An Indestructible Mindset 

Dr. Jack had so much great info to share that we invited him back to speak to our entire team at Snappy Kraken. What he shared was too good to keep to ourselves.  Continue reading All Stressed Up and Nowhere to Go With Special Guest: Dr. Jack Singer

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Asking for Client Referrals in the Age of Zoom: A Simple Script for Advisers

Within the past month, you’ve likely had MANY more video chats with clients or prospects than you’ve been used to.

Our CEO, Robert Sofia, was part of a virtual roundtable discussion recently. A question came up related to having the referral conversation via video chat.

It’s not a context most people are used to.

Without the warmth and comfort of an in-person meeting in an office, you might be wondering how you can initiate the conversation.

Watch the video below to hear about a simple, genuine approach you can start using today.

We’ve also pasted the transcript so you can swipe it and tweak it to make it your own. Continue reading Asking for Client Referrals in the Age of Zoom: A Simple Script for Advisers