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5 Strategies to Understand and Connect with your Target Audience Better.

What if I told you that telepathy is no longer just for magicians and psychics but for financial advisers like you.

Would you believe me?

I’m here to tell you that “mind-reading” is a teachable skill.

No, we can’t literally read minds, but what we can do is read people to understand their emotions, desires, and needs.

It boils down to one thing, empathy.

You are making yourself vulnerable, putting yourself in their shoes, and asking the right questions.

That empathy leads to deeper connection advisers crave because your audience feels like you understand them.

As if you’re reading their mind.

Your clients and prospects are desperately looking for someone who understands them.

A good communication strategy depends heavily on how well you can connect with them. 

Here are 5 Strategies to Understand and Connect with your Target Audience Better.
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Creating Powerful Experiences That Lead to Extraordinary Impact with Steve Sims

In this episode of Steal My Strategy:

Stories are meant to be shared.

And we all have one.

Whether you’re telling a story or want to be a part of one, that desire drives the need for new experiences.

With greater experiences comes a more extraordinary story.

Steve Sims is the visionary founder of the world’s first luxury concierge service.   

He makes the impossible possible and has been quoted as “The Real-Life Wizard of Oz” by Forbes & Entrepreneur Magazine.

In the episode, we chat about creating impactful client experiences on a budget, shifting your focus from you to them, and why true connection is the best way to build and maintain relationships.

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How to Amplify Your Brand? By Ekaterina Walter

In this episode of Steal My Strategy:

Irresistible brands empower people.

This extends beyond consumers of the brand, but to employees too.

When you genuinely provide support and value to enrich the lives of your audience, that’s when you become irresistible.

Ekaterina Walter is a business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling.

She’s a marketer at heart and a massive advocate for authentic, meaningful connections, whether it’s with your ideal audience or business relationships.

In this episode, we chat about how storytelling isn’t just for marketers anymore, aligning brand advocacy authentically, and why a true connection is the best way to navigate the digital space.

 

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Steal My Strategy: Master Difficult Conversations with Negotiator Brandon Voss

Difficult conversations are inevitable. 

People often avoid them because of the stress or anxiety it brings.

Here’s the thing, avoiding them doesn’t make them go away.

Instead of sweeping them under the rug, learn to master any conversation with powerful negotiation techniques. 

Brandon Voss is the President of The Black Swan Group, a strategic business advisory firm that focuses on business negotiation.

Their negotiation strategies stem from the same tactics used by the FBI in hostage and kidnapping situations.

In this episode, we chat about how to master these negotiation techniques to lead difficult conversations with confidence for more productive and practical solutions.

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The 3 Presentation Strategies to Own Your Audience (Live or Virtual)

“Imagine the audience in their skivvies.”

This silly adage is an attempt to make your audience less intimidating, but it’s not your audience that’s intimidating. It’s your presentation.

People’s attention is about as elusive as Bigfoot himself.

And even if you do manage to snag their attention, It’s even more critical that your message sticks.

When you’re able to communicate your message properly, it empowers your audience.

We get it; public speaking doesn’t come naturally to everyone.

Don’t worry.

Whether you’re a newbie at presentations or a seasoned pro, these three strategies we stole will empower you to conquer any presentation.

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Steal My Strategy SPECIAL: The 5 Principles of Marketing Psychology

In this very special episode of Steal My Strategy, we’re republishing with permission an episode of the Standard Deviations Podcast

A weekly show hosted by Dr. Daniel Crosby, a psychologist and New York Times bestselling author who looks at money, mind, and meaning through a psychological lens. 

In this episode, he interviews Robert Sofia, CEO of Snappy Kraken and host of Steal My Strategy. 

They discuss marketing concepts and how they hold up through a psychological lens. 

It was too good not to share.

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Steal My Strategy: Emotional Hooks, Compelling Offers and Predictable Growth… OH MY! with Adam Bensman

Everyone wants to be heard.

A sad truth is that not everyone is ready to listen

The true job of a marketer can be summed up in one word…listening.

Listening allows you to fully understand your audience better than anyone else, which then allows you to create compelling new offers and experiences that impact the growth of your business. 

Adam Bensman is one of the country’s top copywriters & marketing consultants with a desire to communicate complex messages and offers in a simple way that connects with people.

His passion for communication and expertise in the roofing industry makes him a sought-after marketing coach across industries. He’s helped a ton of businesses bridge the gap between their true value and ideal audience.

In this episode, we chat about the importance of emotion to hook your ideal audience, the kind of communication style needed to craft a compelling offer, and how to sustain predictable business growth.

 

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Carl Richards Breaks Through Complexity with Elegant Simplicity

The KISS method (Keep It Simple Stupid) is used and often celebrated across industries.

Your audience cares about what your product or service can do for them and how it can change their lives.

The simpler the explanation, and the faster they can grasp it, the better. 

Carl Richards is a Certified Financial Planner™, creator of the “Sketch Guy” column, appearing weekly in The New York Times since 2010, author of “The Behavior Gap.”

Carl is widely known for simplifying the complex subject of finance by creating easy-to-understand sketches.

In this episode, we chat about how to navigate emotional situations productively, eliminating distractions that leave audiences empty, and how elegant simplicity can change not only your life but the life of your clients.

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Supercharge Your Executive Presence with Actor & Playwright Carol Lempert

William Shakespeare famously wrote, “All the world’s a stage, and all the men and women merely players.”

Whether you look at life as a drama or not, stage presence is key to captivate audiences in all situations.

Carol Lempert, an actor & playwright turned business coach, shares the secrets she learned on Broadway and Hollywood for becoming more charismatic, persuasive, and captivating in any situation…a must for any professional or business leader.

Carol’s tools and expertise have led her to speak for big brands like Google, TD Bank, Pfizer, and more.

In this episode, we chat about how to be camera-ready at any time, exercises to present like a star (live or virtual), and how to craft better business stories that connect. 


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Andrew Davis Challenges Conventional Marketing Wisdom

Be different. 

In fact, celebrate it!

Andrew Davis is recognized as one of the industry’s “Jaw-Dropping Marketing Speakers”.

He’s appeared in the New York Times, Forbes, and worked for NBC’s Today Show as well as The Muppets.

In this episode, we chat about why great marketing is risky marketing, the one true differentiation factor, and how non-creative people can unlock their inner creative side.

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