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HELP! A Simple Framework to Get Better Email Engagement

Picture this. You sit down to craft the perfect email to send to your existing and prospective clients.

You agonize over the right words, the right order, and the age-old question: to gif or not to gif?

You edit.

You polish.

And then you send it out into the world wide unknown, ready to reap the benefits of the responses that will come pouring into your inbox.

But instead of thousands of warm and receptive replies, you get nothing.

You are not alone.

When it comes to engaging prospects and clients through email, it can feel like you’re working in the dark.

Which is why we’ve built a framework that can help drive responses and engagement. Continue reading HELP! A Simple Framework to Get Better Email Engagement

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6 Ad Metrics You Need to Follow

The truth is, when it comes to placing ads there are many different things you want to consider.

Facebook or Google?

Instagram or Twitter?

Reddit?!

The list can go on and on.

Depending on the purpose of your ad, there is a wide range of variables that can affect performance.

And what works for somebody else may not work for your customers, or location, or outreach.

But how do you measure ad performance in the first place?

After all, until you know how you’re doing, you’re not going to know what you need to change in order to improve.

We live in the age of big data, and while that can be a blessing, it can also prove to be troublesome.

Raw data by itself isn’t particularly useful.

Instead, what you need is an understanding and a context of what these metrics mean.

Without a dedicated data department or marketing team who can adeptly sort through every metric for you, you’re left with a vast array of information.

But which are the most important ad metrics, and how do you measure them?

We had Snappy Kraken’s Success & Advertising Specialist, Geoff Cersoli as a guest presenter for the Half-Time Report: 2020 State of Digital presentation.

He shared a list of 6 important ad metrics to help give you a realistic overview of how your ad campaigns are performing. Continue reading 6 Ad Metrics You Need to Follow

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5 Easy Video Editing Tools to Help You Add Extra “Wow”

Let’s make this quick.

For the past decade, it seems like dozens of companies have published an article that says “Why this year is the age of video.”

We get it.

You get it.

Video is important for financial advisers.

Let’s help you leverage video’s power to impact your marketing strategy.

This post is all about video editing tools.

Not an expert in video editing? No problem. Don’t let that keep you from getting started.

If it’s between sharing NOTHING, and just firing up your phone to send out SOMETHING helpful to your prospects and clients…have a bias for action.

Technical video skills aren’t required to get going.

If you’re trying to do it yourself, then the right tools and skills are useful in helping you get better.

Here are 5 free (and inexpensive) video editing tools to produce better videos. Continue reading 5 Easy Video Editing Tools to Help You Add Extra “Wow”

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Digital Marketing for Financial Advisers: 2020 Half-Time Report

The first half of 2020 surprised all of us. Things have changed across many different sectors.

Watch Robert Sofia, CEO of Snappy Kraken, as he covers five data-based insights that prove what’s working, what’s not, and what’s new with financial adviser digital marketing in a post-COVID-19 world.

Click here to DOWNLOAD the 14-page report.

About the data: The data in this report reflects actual performance from 12,852 active digital marketing campaigns run by individual financial advisers and firms throughout the United States during the first half of 2020. Watch the video below. Continue reading Digital Marketing for Financial Advisers: 2020 Half-Time Report

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How Do Designers Make Business Magic Happen?

The year was 1889. 

Vincent Van Gogh gazed out of the window in his room at the Saint-Paul Mental Asylum.

It was the same view he’d seen, day in and day out, for the past year.

The same cypress tree. 

The same rolling hills. 

The same metal bars.

All of it could be summed up in one word: ‘mundane’.

Yet that underwhelming landscape would become the foundation for one of the most reproduced paintings ever. Continue reading How Do Designers Make Business Magic Happen?

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4 Ways To Make Your Next Social Media Post Stand Out

You are the conductor.

Your content is your symphony.

And your prospects are the crowd.

Continue reading 4 Ways To Make Your Next Social Media Post Stand Out