The truth is, when it comes to placing ads there are many different things you want to consider.
Facebook or Google?
Instagram or Twitter?
The list can go on and on.
Depending on the purpose of your ad, there is a wide range of variables that can affect performance.
And what works for somebody else may not work for your customers, or location, or outreach.
But how do you measure ad performance in the first place?
After all, until you know how you’re doing, you’re not going to know what you need to change in order to improve.
We live in the age of big data, and while that can be a blessing, it can also prove to be troublesome.
Raw data by itself isn’t particularly useful.
Instead, what you need is an understanding and a context of what these metrics mean.
Without a dedicated data department or marketing team who can adeptly sort through every metric for you, you’re left with a vast array of information.
But which are the most important ad metrics, and how do you measure them?
We had Snappy Kraken’s Success & Advertising Specialist, Geoff Cersoli as a guest presenter for the Half-Time Report: 2020 State of Digital presentation.
He shared a list of 6 important ad metrics to help give you a realistic overview of how your ad campaigns are performing. Continue reading 6 Ad Metrics You Need to Follow