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Different Types of Email Campaigns That Convert Well

In a previous article we talked about 4 best practices for email marketing that are guaranteed to get you results. 

Now, in this post, we are going to talk about different types of email marketing campaigns and how and when you can use them to grow your list.

Here are 5 campaign types you should definitely consider as part of your email strategy: Continue reading Different Types of Email Campaigns That Convert Well

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How to Increase Traffic to Your Landing Page

In the 1989 classic ‘Field of Dreams,‘ the lead protagonist Ray Kinsella stood alone in his cornfield. 

In the now-famous scene, Ray hears a whisper saying, “if you build it, HE will come.” However, over the years, the popular line has been misconstrued. 

Today, the old saying goes: “if you build it. THEY will come.” 

But, who is “they” and how are they going to get there? 

How do you tend the fields and generate traffic to your lead magnet or landing page?

Well, the short answer is coordinated acts of marketing Continue reading How to Increase Traffic to Your Landing Page

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The Power of Email Marketing in 2021, and Which Campaigns You Should Deploy

Email marketing is a powerful way to engage prospects, enhance credibility, and jump-start conversations that eventually lead to sales. 

According to insights from over 38,000 campaigns (analyzed in the  2021 State of Digital Marketing Report), email is the largest and most reliable traffic source for advisers.

It also plays a key role in moving prospects “from cold to gold.”

The bottom line? 

The value of a current and accurate email database cannot be overstated.  Continue reading The Power of Email Marketing in 2021, and Which Campaigns You Should Deploy

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All Marketers Tell Stories | Snappy Book Reviews

Welcome to the first Snappy Kraken book review!

One of our values at Snappy Kraken is continued education, and in the Marketing Department, part of that means each of us presenting a monthly book review.

Not all of the books we review will make it to a blog post, because not all of them will be relevant to Financial Advisers, or marketing as a whole, but all the videos will be up on our YouTube channel.

The reviews will be around 10 minutes, which by no means is enough time to cover every aspect of each book.

So, if you enjoy what we’re talking about, support the author and scoop up a copy for yourself.

Check out the video review below, or keep scrolling for a more in-depth discussion of the book.

Continue reading All Marketers Tell Stories | Snappy Book Reviews

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Financial Adviser Video Marketing

2021 is that you?

As we embrace the new year, let’s give a shoutout to how much weight video pulled this past year.

We’ve seen increases of video creation (and consumption) in marketing, client engagement, and many more facets of day-to-day life.

The demand for video keeps growing. Whether you want to get your groove back or continue to level up, these 4 articles will keep you motivated.
Continue reading Financial Adviser Video Marketing

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Behind the Campaign: Retirement Income Teeter-Totter

If you’re going to get attention with your marketing, you’ve got to think creatively.

But, creativity is a loaded word.

Most people think that flexing your creative muscle is about creating something new.

It’s not.

It’s about connecting and positioning existing ideas in interesting new ways. Continue reading Behind the Campaign: Retirement Income Teeter-Totter

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Is this Email Too Long? (A Quick Marketing Lesson on Readers and Persuasion)

How long should my content be?

Well, that all depends.

The tongue-in-cheek answer would be:

It needs to be as long as it needs to be.

See, it all depends on the context and the objective of your content.

In the example below, let’s talk about email. Continue reading Is this Email Too Long? (A Quick Marketing Lesson on Readers and Persuasion)

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How to Use Video to Be Magnetic to Prospects and Clients

Video is everywhere you look online.

And being fluent in video is now a requirement for advisers who want to attract more and connect better with prospects and clients.

We were recently joined by our friends from FiComm Partners, Megan Carpenter and Candice Carlton.

We couldn’t think of anyone better to discuss video than FiComm Partners; their Video-First Advisor Education earned them a nomination by the 2020 Wealthmanagement.com Industry Awards under the category of Industry Disruptors.

Whether you want to level-up with video, or you’re looking to just START already, you’ll find awesome tips and motivation in the presentation below. Continue reading How to Use Video to Be Magnetic to Prospects and Clients

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How Should You Approach Negative Responses to Your Marketing?

The following is based off of an interaction we had with one of our Snappy Kraken members.

Picture this.

You’ve carefully crafted a message for your newsletter or prospect nurturing email.

It’s thoughtful, topical, with tidbits of information and that particular sparkle you bring to the table.

You’re feeling good about this email.

You hit send.

Soon, you get back a response.

You’re excited to open it.

But instead of agreement, thoughtful praise, or someone willing to sign up for your services, you get this: Continue reading How Should You Approach Negative Responses to Your Marketing?

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Behind the Campaign: Retiring in Uncertain Times

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter

If strategy is mostly about choices, then you can’t look at a marketing campaign and “see” strategy.

You only see the effects of a strategy.

We believe marketing teams should be public about their decision-making processes.

It would go a long way in the financial industry.

It would help others understand the strategy and the thousands of micro-decisions made along the way.

Announcing: Behind The Campaign

This is a new series, presented by Snappy Kraken, where we’ll pull in experts from our team and have them walk through the thinking and methodologies behind our financial adviser campaigns.

You’ll get to see strategy taking place.

We already research and share performance results in our yearly State of Digital and Half-Time reports (tens of thousands of campaigns launched!).

We’ve shared the metrics.

Now it’s time to share the METHODS. Continue reading Behind the Campaign: Retiring in Uncertain Times