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How Do Designers Make Business Magic Happen?

The year was 1889. 

Vincent Van Gogh gazed out of the window in his room at the Saint-Paul Mental Asylum.

It was the same view he’d seen, day in and day out, for the past year.

The same cypress tree. 

The same rolling hills. 

The same metal bars.

All of it could be summed up in one word: ‘mundane’.

Yet that underwhelming landscape would become the foundation for one of the most reproduced paintings ever. Continue reading How Do Designers Make Business Magic Happen?

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Quality or Quantity: How Should Advisers Approach Their Marketing Content?

There’s a debate as to whether to focus on the quality of content, or the quantity of content.

Both angles are wrong.

It doesn’t matter how high quality your content is if no one ever sees it.

And a high quantity of content doesn’t matter either if it misses the mark. After all, whether you have 1 copy or 50 copies of the same key…if it’s not the right key, you’re still locked out!

Useful and visible content is the goal, and you can accomplish this by thinking of consistency AND value

How can you create more worthy content on a regular basis? 

Start by asking these questions to help bolster your content strategy. Continue reading Quality or Quantity: How Should Advisers Approach Their Marketing Content?

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Blend Out: How Ordinary Businesses Transform Into Irresistible Brands

Our industry has a crisis of differentiation. Take a random sampling of a handful of financial adviser websites or social media posts, and you’ll agree–there is a sea of sameness out there.

Snappy Kraken was founded on the belief that you can’t stand out if you look like and sound like EVERYBODY ELSE.

So how do you break the mold? How do you stand out? Check out the recording above.

Snappy Kraken CEO Robert Sofia shares: Continue reading Blend Out: How Ordinary Businesses Transform Into Irresistible Brands

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Worry Grows In the Absence of Adviser Communication

While you wait and see, clients assume and worry. 

There’s a lot of discussion going on about Schwab buying TD Ameritrade. 

Financial professionals want to know more. 

And, more importantly, they want to know what they should—if anything—say to clients. 

It’s easy to wait and see until you know more. We’re a cautious bunch in this industry, right? Continue reading Worry Grows In the Absence of Adviser Communication