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The Value of Creativity with Adam Morgan, Executive Creative Director at Adobe

Think logic alone drives business and purchasing decisions? 

Think again. 

We’re so much more emotional than we think, and that’s a good thing! 

In this episode of Steal My Strategy, we talk to the Executive Creative Director at Adobe, Adam Morgan. 

We chat about emotion, memory, neurology and we prove the value of creative ideas with science once and for all.

Continue reading The Value of Creativity with Adam Morgan, Executive Creative Director at Adobe

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Announcing: Steal My Strategy Podcast

Ever struggle to come up with fresh, inventive ideas?

It’s important to look outside of your own industry.

This lets you copy, repurpose, and remix different perspectives…

…the kinds that lead to breakthroughs for your business.

The computer scientist Alan Kay has a saying: “A change in perspective is worth 80 IQ points.”
Continue reading Announcing: Steal My Strategy Podcast

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How to Increase Traffic to Your Landing Page

In the 1989 classic ‘Field of Dreams,‘ the lead protagonist Ray Kinsella stood alone in his cornfield. 

In the now-famous scene, Ray hears a whisper saying, “if you build it, HE will come.” However, over the years, the popular line has been misconstrued. 

Today, the old saying goes: “if you build it. THEY will come.” 

But, who is “they” and how are they going to get there? 

How do you tend the fields and generate traffic to your lead magnet or landing page?

Well, the short answer is coordinated acts of marketing Continue reading How to Increase Traffic to Your Landing Page

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Developing the Right Habits For Success in Marketing | Snappy Book Reviews

“Habits are the compound interest of self-improvement. 

They don’t seem like much on any given day, but over the months and years their effects can accumulate to an incredible degree.” – James Clear.

Ongoing success in life– and marketing– is ruled by habits. 

Atomic Habits“, by author James Clear, seeks to explain the concrete steps that any person can take to begin to see real results from their efforts. 

Check out the video review, or keep reading for extra insight.

Continue reading Developing the Right Habits For Success in Marketing | Snappy Book Reviews

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Financial Adviser Video Marketing

2021 is that you?

As we embrace the new year, let’s give a shoutout to how much weight video pulled this past year.

We’ve seen increases of video creation (and consumption) in marketing, client engagement, and many more facets of day-to-day life.

The demand for video keeps growing. Whether you want to get your groove back or continue to level up, these 4 articles will keep you motivated.
Continue reading Financial Adviser Video Marketing

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All Stressed Up and Nowhere to Go With Special Guest: Dr. Jack Singer

We recently interviewed nationally-renowned professional speaker, author and organizational psychologist Dr. Jack Singer on How to Build An Indestructible Mindset 

Dr. Jack had so much great info to share that we invited him back to speak to our entire team at Snappy Kraken. What he shared was too good to keep to ourselves.  Continue reading All Stressed Up and Nowhere to Go With Special Guest: Dr. Jack Singer

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4 Ways To Make Your Next Social Media Post Stand Out

You are the conductor.

Your content is your symphony.

And your prospects are the crowd.

Continue reading 4 Ways To Make Your Next Social Media Post Stand Out