Apr 19, 2021 By Tyler

Campaign Releases, Prospect Engagement

[NEW] Prospect Engagement Campaign | Asset-Map

This email-based campaign is an enhancement to our Asset-Map Lead Generation campaign.

It’s designed to be sent to prospects who have opted into the Asset-Map Lead Generation campaign or who you’ve previously emailed about Asset-Map.

The purpose of the campaign is simple: to generate an appointment. A series of emails drives home the benefit of setting up an appointment with you to create an Asset-Map or discuss one that’s already created.

This campaign is part of an exclusive collaboration with Asset-Map, a subscription service that lets you give clients a simple, one-page snapshot of their finances.

Learn more about Asset-Map here.

More about this campaign:

Title: Asset-Map

Type: Prospect Engagement Campaign

Description: This campaign is designed to promote the value of a 1-page Financial “GPS” and drive traffic, first to a lead magnet and then to the Asset-Map tool, by highlighting how it can help people prepare for their next big financial decision.

Target Audience: Prospects who have opted into the Asset-Map Lead Generation campaign, but have not yet converted to an appointment.

Primary Outcome/Action: Request an appointment.

Secondary Outcome/Actions: Asking a question, replying to an email, calling the office.

Running Time: 6 weeks.

Educate, inform, and engage your prospects by highlighting how Asset-Map can help them turn overwhelm into confidence. With just a short list of questions, you can use Asset-Map to give your prospects a clear picture of what they have, what they owe, and what their next steps could be.

To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.